We help make the
business case for
marketing.

Ninah Consulting is a leading global professional services company, providing a broad range of marketing analytic services and solutions in demand strategy, data management, modeling, and activation.

What We Do

Marketing Mix Modeling and Optimization
Brand Equity and Effectiveness
Promotion Effectiveness
Multi-Touch Attribution
Predictive Analytics and Modeling

Pricing Strategy
Test and Learn
Advertising (messaging, POE) Effectiveness
Customer Lifecycle Management

Data Management (global, coverage, precision)
Linking Analytics to Planning/Activation
Nviz (Modeling, simluation, optimization) Marketing Optimization SW
Performance Management

Industries We Serve

Financial Services
Telecom (Communication)
Retail
Automotive
Consumer Goods
Pharmaceuticals

Industry CoE's

Ninah Consulting created its Centers of Excellence (CoE) to reflect and nurture the company's exceptional marketing analytics expertise within specific verticals. Each Ninah CoE is strictly qualified by unparalleled experience in each of the core components of a marketing analytics engagement-including Knowledge Management, Training, Goal Setting, Solutions, and Innovation and Learning-and led by the industry's top talent.

Ninah's Centers of Excellence serve as the analytics engine behind the growth of the world's leading companies and set the standard for actionable analytics in today's challenging landscape.